Doing personal branding with SEO is one of the strategic objectives to take advantage of website or blog optimization. Because investing in your name is a decisive aspect, impossible to ignore.
People trust people, not slogans and sales promises. With this I do not want to diminish the hard work that copywriters do in creating pages dedicated to the sale of a good or service. But for this to work, there must be trust in the brand.
That's right, the brand is at the heart of your marketing strategy. Even when you are a freelancer and you have to push your name and surname . Doing personal branding with SEO becomes an obligation, especially in very competitive sectors, but how can you put your business into practice? Can search engine optimization work alongside social media marketing? Sure!
Be found with your name and surname
If you are doing personal branding the first objective is clear: to make people find your official website with the name and surname. It seems like a trivial passage, but it is not so because you are not always the owner of this combination: it is a keyword like any other and can often have competition that is difficult to find when you have a common name.
Or maybe when there is a celebrity with the same name and surname combination. So, the first point to do: create an official website that positions itself well with a brand search.
Which, in this case, corresponds to your name? To do this you need to intervene on the main elements of on-page SEO optimization that can make a difference in positioning:
1. Title tag.
2. Header.
3. Text.
4. Images.
The URL deserves special attention. Do you want to position your website with name and surname? The ideal solution is to buy a second level domain that contains precisely this combination. Do it as soon as possible to prevent it from being purchased by other people.
Activate a brand protection strategy
SEO is made of this: conquering and occupying strategic positions in the serp. Do you want to do Personal Branding with SEO NYC ? Occupies the main positions on the results page when searching for your first and last name. How? Start buying the domains that concern you with different extensions. The most common ones (.it. .Com) are sufficient, you don't have to spend a fortune.
At the same time remember to register the main social profiles with your name and surname: they have a good ranking on Google and can occupy valuable positions to bring the public towards what concerns you firsthand and not towards resources that do not belong to you. Many companies try to open Wikipedia pages for this reason, but often the results are null because this platform has very restrictive policies towards those who try to do marketing.
By the way, do you see the box on the side? This is the Knowledge Graph which extrapolates useful information to those looking for your name and surname. To optimize this element you can use the basic search engine settings .
Be recognized as a professional
Have you positioned yourself with the keyword relating to the name and surname? Perfect, this is a good starting point but certainly not a destination. You can get a lot more out of your strategy. Doing Personal Branding with SEO is important to be recognized as a professional in a certain sector: people must associate your name with certain values and skills. The goal is this: to ensure that your name is associated with a professional sector in the mind of the audience.
I have a blog in the pipeline and want to open a structured site? The thought immediately goes to do this you need a typical on-page SEO job, with keyword analysis to build in the best possible way the commercial pages, those that will lead potential customers to become such, and the editorial calendar of the blog. Do we delve into this point?
Start blogging (the right way)
The blog is essential in personal branding: through an online diary you can intercept information searches and make yourself known by the public as a reference point in a given sector. Helping others to find concrete, useful and well-structured answers is the best way to:
1. Meet Google.
2. Help the audience.
3. Do personal branding.
How should I start personal branding with the blog? First put aside any idea of separating domains or creating third tiers. Or maybe the diary corresponds to the home page, and is not bound to a subfolder. In any case, your identity must be linked to that of the blog. This is important for personal branding with Best SEO NYC.
Because the positions conquered in the serp will have your name and surname, completing that project for which you must be identified as a professional in a specific sector. And then the inbound links you earn from the blog will help the main domain emerge.
Start studying navigation keywords
At first you can have null results, but over the years - if you work well - you find that there are navigational searches. That is to say with your brand within the combination entered on Google . This means that there are people interested in what you do.
And they use Google to reach you. Monitoring the branded keywords is important for two reasons: recording the diffusion of your name (the presence of these searches is a good result in terms of personal branding) and feeding the sector that made you known.
So I can foresee new articles, specific landing pages, specific content marketing works such as the creation and distribution of ready-made models for blog readers. Maybe to be distributed for free or after subscribing to a contact list to do email marketing. Without forgetting that here you have to operate on different signals and set aside a vision based on watertight compartments.
And it is in these cases that you can foresee direct Facebook, webinars, different solutions to ride a trend that you have identified thanks to a good keyword research. Doing Personal Branding with SEO means this: having the foresight of those who don't just work in their sector.
Do you want to do Personal Branding with SEO?
I guess the answer is positive. And it's a good place to start: being aware that search engine optimization can help you get your name out in a competitive sector is important. But that's not enough; you have to work in order to face the sector with the right professionalism. Positioning the website with the first and last name is not the ultimate goal.
You have to connect your brand to values, skills, virtuous ideas. Have you started working on this topic? With what results? Leave experiences and questions in the comments.
Related Post: How to improve Personal Branding with SEO
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