Organic traffic is the set of visits that a web page receives through the user's natural search in a search engine , such as Google, Bing or Yahoo!
Look, I'll give you an example to see it more clearly: When you do a Google search on “SEO NYC agency” and click on agencySEO.eu, you are making an organic visit to our website.
Working it day by day with a good SEO strategy is essential to increase the visits of your online business, both in number and in the quality of the users who arrive.
Well, seeing what organic traffic is, let's take it one step further… Read on to discover why it is absolutely essential to your brand's success.
Why does your business need it?
Organic traffic is very important because it helps you gain the visibility you need to stand out from your competition, and also because:
· It is (normally, if SEO is done well) the main traffic channel to the web.
· As it comes naturally (non-intrusive), it attracts the highest quality audiences for a specific project. That is, to the users who may have the greatest interest in our content, products or services? Whoops! That they are the ones who have come to look for us, showing their interest, and therefore, they will be more receptive.
· It's free (with nuances). It does not require investing money in exchange for visits in search engines, as it happens with SEM campaigns . Of course, to have results, it is convenient to hire the service of a SEO professional to optimize it and squeeze its benefits.
· Its results are obtained in the medium or long term and are usually more durable than those provided by paid traffic.
Okay, but… Now what? If you're missing something, don't worry: in a few lines I'll tell you what steps to take to increase organic traffic on your website .
→ And also, as I just mentioned SEM, I recommend you take a look at this post: Difference between SEO and SEM. Why do you need both .
Keys to increase it
To increase this type of organic traffic, the SEO (Search Engine Optimization) of the web must be well worked.
That is, you must take into account the different factors that influence the Google algorithm and never lose sight of the user ...
Do you want to know how to increase organic traffic? Take note of these basic keys:
Specify the objectives and define your buyer
They must be specific, realistic and measurable . Ask yourself what you want to achieve through your strategy.
Who is your ideal client? What are your concerns, needs, habits, and characteristics? Building the profile of your buyer persona will help you on the road to conversion.
Create a content strategy
By now you will know that, on the Internet, content is the undisputed king. You may even be clear on what content marketing is .
So, if you want to use it to your advantage, you must make sure you create original and quality content , aimed at offering value to your audience.
Although we have already discussed it on previous occasions, today I would like to remind you of the enormous importance of creating content optimized for SEO , and what that means.
· That they are original, at least, 100%!
· That they are of quality and are aimed at attracting attention, entertaining or providing valuable information to your audiences (taking into account what they want to see, how, where and when).
· That they are based on a previous keyword research, attacking all the keywords related to your activity, which are strategic for your business.
→ This post may interest you: Keyword Research. Techniques, strategies and tools to search for keywords
Create link building campaigns
The quality back links that point to our website have a lot of potential to improve the positioning, authority and relevance of the site.
However, it goes further, since well-planned link building is a kind of "online public relations", and therefore helps to improve the reputation and branding of a brand .
All this, as long as the inbound links come from relevant and prestigious places.
But how can I do it? For example, you can opt for guest blogging , a technique that consists of publishing an article on a blog with a theme similar to that of your website as a contributor or guest post, and including a link to it.
Of course, choose the alternative you choose (guest article, sponsored post, etc.) do not put your links with shoehorn. Like keywords, you must be as natural as possible.
Bet on a responsive design
As you already know, users access the Internet from mobile phones, tablets, computers ...
Therefore, it is essential that your website allows viewing and browsing from any device , with a design adaptable to the dimensions and possibilities of each one.
Analyze the competition
Not once, but infinite times.
You must be up to date with their actions and strategies to be able to compare your positions in Google and know what is working in the sector .
Monitor the results
The web analytics allows to know the impact of each action and of the global campaign.
In this way, it is possible to make the necessary corrections to eliminate errors in each step you take and optimize your strategy.
How? Create an analytics plan and include the most interesting KPI's according to the previously defined objectives.
Before finishing:
Now that you know what organic traffic is and how to increase it to take advantage of its benefits, the party begins!
You can learn SEO and get to work, or if you need a cable, we will give it to you! Write a comment or contact us for advice on SEO and Digital Marketing