Contact a web agency in New York USA to make a decisive leap in quality
Do you want to make a qualitative leap on the web for your business? Are you looking for the best strategies to increase the visibility and effectiveness of your business? Creating a high-level experience for your customers is one of the fundamental requirements for any business. To increase traffic, and consequently sales, high quality consultancy and targeted interventions are recommended, which bring into play the most effective marketing tools and strategies.
Among the most important is certainly SEO , an acronym for Search Engine Optimization, fundamental for positioning among the first search results on Google. To work with this in mind, contacting an SEO NYC agency, capable of carrying out a preliminary analysis and defining effective solutions to obtain the desired visibility, could prove to be the winning choice.
In this article we will examine the principles on which this strategy is based and how it can increase the customer acquisition capacity of most companies.
The importance of SEO strategy New York
SEO is one of the most important disciplines in the digital strategies of most brands, from the largest to the smallest. Being able to position yourself in the first results on search engines, creates a certain consideration in users and stimulates trust in the brand.
Those who aim to attract new users to their Brand, making them first contacts and then customers, is based on a method called Inbound Marketing . This focuses on creating educational and interesting content (for example a blog) to attract people to their website, thus creating a process in which the customer is looking for the business and not vice versa.
Let's take an example: your work is focused on the sale of red wine. To be able to make the product palatable you must communicate to the market what is the characteristic that distinguishes your cellar from all the others. As a company you have to choose between two marketing strategies:
Outbound : in this case the product is advertised through the most common and traditional channels, presenting it to consumers even if they are not looking for it. The goal is to make the message arrive unilaterally with strong tones and repeated over time. Outbound marketing can be particularly useful, for example, when you want to promote a new product on the market: the user is informed that there is an article or service that he does not know exists.
Inbound : By choosing this approach, the company chooses to communicate, and be seen, by those who need bottles of red wine. So when a user writes on a 'red wine sale' search engine, the company that has opted for an Inbound strategy will be among the first results to appear.
Inbound marketing therefore selects the users who need it, the red wine in our example, communicating with those who need it. For an important growth of the business it is good that both these techniques work together to reach the largest audience possible.
From a statistics point of view, as reported by the extrasys.it website , this strategy satisfies more than 75% of the companies that use it both for the reduction of costs compared to a traditional promotion (on average about 62% is spent in less), and for the significantly higher number of contacts he can create. This type of campaign is able to generate triple the leads.
The importance of the top positions
Search engines have radically changed the world of work and the meeting that exists between supply and demand. We could say that at this moment it is the job of the offer to keep up with the demand continuously. In fact, it has been verified that, in a search conducted by Google, over 90% of users have never explored the results present after the first page. Even more specifically, the majority of these are limited to examining only the first three results that appear, if sponsored ads are excluded. Returning to this restricted circle has become absolutely necessary and far from impossible.
A study carried out by Optify highlighted very interesting data: with an average click-through rate of 37%, the first position is a determining factor for those who decide to promote their business online.
This means that this type of positioning exponentially increases the traffic on the site for that specific keyword. Research has shown that appearing as the first result means tripling traffic and, consequently, increasing visits and conversions. Goals achievable through constant commitment and updating, combined with a valid SEO strategy.
What role does an SEO Web agency play?
In addition to improving the positioning of the site, the task of an SEO NYC agency is aimed at increasing traffic to the latter and, consequently, the growth and customer loyalty. Industry professionals have the tools to accurately analyze:
Placements reached by the keywords concerned
Measure the traffic of users arriving on the site
Check what is the average stay on the different pages
Thanks to these specific analyzes, it is possible to keep an up-to-date strategy on SEO interventions to be put into practice, making them customized for every need. The company or business has every interest in leveraging SEO strategies to increase sales. The best way to do this is to contact an SEO New York agency.
SEO Agency, New York USA
Ours is a web agency in New York, with professionals specialized in the SEO strategy and consultancy sector in NYC, which has been working in the field of Web Marketing and Web Developing for years. We carry out positioning activities on search engines, making sure that your site improves the positioning on the search results pages and consequently the authoritativeness. For more information contact us to request a free consultation and a quote: we will listen to your requests, your needs, your objectives, offering you the solution that best suits your case.